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Valerie Craig

ProVita Cuisine(Design/Print/Identity)

ProVita is a restaurant—complete with trained chefs, product experts and edibles artists—on a conveyor belt. They are the total solution in creating frozen cuisine. After 6 years of a establishing a their comany, Amazing Food Creations, they made the move to become part of Lyfe Kitchen and transform into ProVita Cuisine. I had the wonderful opportunity to create their new identity. The execution represents their cuisine perfectly with a simple, bright, clean execution with a leafy green garnish.