Pakumi

Pakumi is a new line of travel accessories that use environmentally friendly hemp fabric to wrap around hairbrushes, hair dryers and curling irons to keep them clean and protected. The products feature Japanese silk prints and an inventive wrap and tie closure shaped like a flower petal. We developed the brand identity with a flower petal logo to illuminate this functionality as a way of saying, ‘with Pakumi, every trip is in full bloom.’ The playful typeface with a natural, handwritten feeling casually evokes the Asian influence on the brand’s identity. The entire line of debut collateral included the logo, business cards, stationery, notecards, stickers, rubber stamps, tag line and story to put this brand on the map, in style.