EcoSquared Identity

This group of architects and engineers retrofit existing buildings to be more economical and ecological, thus the company name EcoSquared. The logo design forms a double “e” that simultaneously evokes the icon for infinity and a dollar sign. The colors for their brand we hand picked together while looking at a Google Earth image of Chicago's lakeshore. Their business cards are printed with soy ink on 100 percent recycled paper and fold into a perfect square framing the logo.