Ulta Grand Opening Invite

For the largest beauty retailer that focuses on affordable indulgence, this invitation for the grand opening party of the new State Street ULTA store breaks boundaries with innovative folds and striking print finishes. Keeping with the ULTA branding, we discovered a new way to package the invite and deliver an extraordinary experience that showcases the breadth of products offered by this beauty superstore. Our goal captures attention and truly gives new meaning to the phrase "grand opening."